We've all been there at one time or another. It doesn't matter how good you or your team is, at some point, you'll let your customers down. We can all think of stories from even some of our most beloved companies where they've exposed our data, bugs in their software crashed their site, or some other unforeseeable event caused them to provide lackluster service, even if only for a few hours or days. Some of the worst companies I've worked with (and for) simply ignore it whe