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Doing Great Work Is a Leadership Choice

  • Writer: James Lord
    James Lord
  • 11 minutes ago
  • 3 min read

Most leaders say they want excellence.

Fewer structure their time, attention, and behavior in a way that actually produces it.

Great work — whether in leadership, business, or life — is rarely the result of intensity alone. It’s the result of sustained curiosity, focused effort, and patience over time. And for leaders, that standard doesn’t just apply to what you produce — it applies to how you show up.

Great leadership work is not accidental.It’s chosen.  Choose wisely.  (there may be an Indiana Jones reference here)

 

 

Great Work Starts with Genuine Interest

One of the most overlooked leadership truths is this: people do their best work when they are genuinely interested in the problem they’re solving.

Leaders who chase titles, optics, or short-term validation often lose touch with the work itself. Over time, that detachment shows up as disengagement — first in the leader, then in the team.

The strongest leaders stay close to the work.They ask real questions.They remain curious.They never outgrow learning.  (for example, I’m enrolling in a college AI course as I type this) 

Curiosity isn’t a weakness in leadership — it’s a signal of depth.



Consistency Beats Intensity Every Time

Many leaders mistake bursts of effort for progress.

They sprint when pressure is high, then retreat when urgency fades. Great work — and great leadership — doesn’t happen in sprints. It happens through steady, disciplined consistency.

The leaders who make the biggest impact aren’t always the loudest or fastest. They’re the ones who:

·       Show up daily

·       Improve incrementally

·       Stay engaged when results aren’t immediate

Leadership compounds the same way skill does. Small improvements, repeated consistently, outperform dramatic gestures that can’t be sustained.



Patience is a Competitive Advantage

In a world obsessed with speed, patience has become rare — and therefore powerful.

Great leaders understand that meaningful progress takes time. Culture doesn’t change overnight. Trust doesn’t accelerate on command. People don’t develop on quarterly timelines.

Leaders who rush results often sacrifice quality. Leaders who play the long game build organizations that last.

Patience doesn’t mean passivity.It means staying committed long enough for great work to emerge.



Attention is the Leader’s Most Valuable Asset

What leaders consistently pay attention to becomes important.What they ignore quietly disappears.

Great work requires focus — and leadership requires protecting that focus. This means:

·       Saying no to distractions

·       Prioritizing depth over noise

·       Delegating wherever appropriate

·       Creating space for thinking, not just reacting

Leaders who are constantly fragmented struggle to create anything meaningful. Leaders who protect their attention create clarity — for themselves and for others.



Doing Great Work as a Leader

For leaders, “great work” doesn’t just mean hitting targets or delivering results. It means:

·       Developing people who outgrow their roles

·       Building trust that endures through difficulty

·       Creating environments where others can do their best work

Great leaders don’t chase greatness directly. They commit to the habits, behaviors, and standards that make greatness inevitable over time.

That’s not glamorous.But it’s effective.



The Quiet Leadership Standard

Great work often looks quiet while it’s happening.

It doesn’t announce itself early.It doesn’t seek validation.It accumulates — slowly, deliberately, relentlessly.

Leadership is no different.

The leaders who make the biggest difference are rarely the most visible in the moment. But years later, their impact is unmistakable — in people, culture, and legacy.



Call to Action

Ask yourself one honest question:

Am I structuring my leadership in a way that allows great work to happen — or just busy work to continue?”

Great leadership doesn’t happen all at once.It happens when you commit to the work — and stay with it.

Don’t wait.Lead now.


(inspired by Paul Graham’s “Doing Great Work” essay)


Disclaimer:  This post is mine alone and may not be the views or opinions of any others, including past or current employers, friends, or family.  You can also find me on Substack, Medium, Tumblr, Facebook, LinkedIn, and X


PS:  This blog was written by me (a human).  If AI was used, it was solely for research and formatting purposes. AI was used for the image in this post. 

 
 
 

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