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The Leadership Lesson of Santa Claus: Why Giving Makes You Stronger

  • Writer: James Lord
    James Lord
  • Dec 22, 2025
  • 3 min read

At first glance, Santa Claus may seem like an unlikely leadership role model. Red suit. Reindeer. A once-a-year appearance.


But look closer — and you’ll find one of the most enduring examples of positive leadership the world has ever known.


Santa leads without authority. He gives without expectation. And somehow, year after year, he inspires belief, loyalty, and joy on a global scale.


That’s not magic.

That’s leadership.

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Santa Leads Through Service, Not Status


Santa doesn’t demand attention — he earns it.

He doesn’t ask for recognition — he creates meaning.


His leadership isn’t built on power or position, but on service. The focus is never on what he gets, but on what others receive. And yet, paradoxically, Santa ends up with something far more valuable than applause: trust.


The best leaders operate the same way. When people believe your intentions are genuine, they follow willingly. When leadership is rooted in service, influence becomes effortless.



Consistency Builds Credibility


Santa doesn’t show up occasionally. He shows up every year.


That consistency is what makes him believable. Children trust Santa not because of one grand gesture, but because of repeated, reliable behavior over time.


Leadership works the same way. Teams don’t trust leaders because of one great speech or initiative. Trust is built when leaders:

• Show up consistently

• Keep their word

• Treat people fairly

• Give effort even when no one is watching


Consistency turns good intentions into credibility.



Giving Creates a Culture That Multiplies


Santa gives — and the result isn’t depletion. It’s multiplication.


Joy spreads. Gratitude grows. Others are inspired to give. One act creates many more.


In organizations, generous leadership has the same effect. Leaders who give:

• Time

• Attention

• Feedback

• Recognition

• Opportunity


…don’t lose power — they create momentum.


When leaders give freely, teams give more effort. When leaders invest in people, people invest back — often far beyond what was expected.


Giving doesn’t weaken leadership. It scales it.



The Greatest Return on Investment


Santa doesn’t measure success in transactions. He measures it in impact.


Positive leadership works the same way. The strongest leaders understand that the greatest returns don’t always show up immediately on a spreadsheet — they show up in:

• Engagement

• Loyalty

• Resilience

• Culture

• Discretionary effort


When leaders give authentically, they receive something far more durable than compliance: commitment.



The Real Lesson


Santa’s leadership reminds us of a truth that modern leaders often forget:


The more you give with intention, the more you receive in influence, trust, and legacy.


Leadership isn’t a zero-sum game. It’s not about protecting what you have — it’s about expanding what’s possible for others.


And when you do that well, you don’t just lead people.

You inspire belief.


Call to Action


Ask yourself:

Where could I give more — time, trust, recognition, or belief — without expecting anything in return?”


Because the strongest leaders know this simple truth:

When you give as a leader, you never receive less than you’ve given.  You get more.


Disclaimer:  This post is mine alone and may not be the views or opinions of any others, including past or current employers, friends, or family.  You can also find me on Substack, Medium, Tumblr, Facebook, LinkedIn, and X – and you can find my book here on Amazon

 
 
 
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