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How to Improve Leadership Communication: Frequency, Effectiveness, and Intent

  • Writer: James Lord
    James Lord
  • Sep 18
  • 3 min read

Updated: Sep 28

In Toronto, where the crisp fall air and events like the Toronto International Film Festival set a vibrant stage, it’s an ideal time to reflect on how communication shapes leadership across disciplines—whether in business, sports, education, or parenting. In my book, Don’t Wait, Lead Now, I share stories from decades of leadership, emphasizing that communication isn’t just about words—it’s about forging connections that inspire and align. Effective communication is the backbone of guiding teams, coaching athletes, teaching students, or nurturing children. Let’s explore three pillars—frequency, effectiveness, and intent—and how they drive leadership excellence in any arena.

developers and managers brainstorming and communicating and strategic planning

Frequency: Building Trust Through Consistency

Regular communication builds trust, whether you’re leading a corporate team, coaching a hockey squad, or parenting a teenager. In business, I once assumed silence meant my team was aligned during an economic downturn, similar to the 2025 market volatility driven by AI and supply chain issues. I was wrong. Chapter 7 of my book, “Inspect What You Expect,” underscores this: consistent check-ins catch issues early. In sports, coaches hold daily huddles to keep players focused; in education, teachers check in with students to gauge progress; in parenting, regular conversations show kids they’re valued. Frequent touchpoints—weekly meetings, sideline chats, or bedtime talks—signal care and keep everyone engaged, especially in challenging times.


Effectiveness: Clarity and Connection Over Complexity

In Chapter 1, I recount a retirement party where a heartfelt speech outshone a scripted one. Effective communication—whether delivering a boardroom strategy, a pre-game pep talk, or a lesson plan—relies on clarity, active listening, and authenticity. I’ve fumbled by overcomplicating messages, but simplicity and genuine connection win every time. In Toronto’s dynamic landscape, where TIFF showcases storytelling’s power, leaders across fields must cut through noise to deliver resonant messages. Coaches rally teams with clear plays, teachers engage students with relatable examples, and parents connect by listening to their kids’ concerns. Ask questions, simplify, and foster understanding to create a culture where everyone feels valued.


Intent: Leading with Purpose and Empathy

The intent behind communication shapes its impact. Early on, I sent emails with good intentions but little thought to their reception, causing misalignment. Now, I ask: What’s my goal? How will this land? Intentional communication aligns teams toward a shared purpose—whether closing a deal, winning a game, or raising a confident child. It’s about empathy: understanding the pressures of a corporate deadline, an athlete’s performance anxiety, a student’s academic stress, or a child’s emotional needs. In every discipline, purposeful, empathetic communication builds trust and drives results, ensuring interactions add value and inspire action.


Leadership isn’t perfect. I’ve missed follow-ups in busy seasons, but owning those moments with humility strengthens bonds. By focusing on these pillars, I’ve built stronger teams and fostered accountability and care. These principles apply universally: a coach’s clear playbook, a teacher’s engaging lesson, or a parent’s heartfelt talk can transform outcomes. For more, check out Don’t Wait, Lead Now on Amazon for real-world stories to fuel your leadership journey.


Actionable Steps for Leaders

  1. Increase Frequency: Schedule regular touchpoints—bi-weekly team meetings, daily team huddles, or weekly student/parent check-ins—to maintain open communication and address concerns promptly. 

  2. Enhance Effectiveness: Ensure clarity by asking, “Is this message clear and concise?” Seek feedback from peers, players, or students to refine your approach. 

  3. Lead with Intent: Define each interaction’s purpose—whether to inform, inspire, or align—and infuse empathy to resonate across contexts.


Try these steps this week and share your progress on www.dontwaitleadnow.com. Leadership thrives on connection—let’s make it count.


Disclaimer:  This post is mine alone and may not be the views or opinions of any others, including past or current employers, friends, or family.  You can also find me on Substack, Medium, Tumblr, Facebook, LinkedIn, and X

 
 
 

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