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  • James Lord

If you want to succeed, you have to read...

"Reading. It's the one thing highly successful people do to stand out from the pack. Successful entrepreneurs are committed to lifelong learning, growing, and expanding, and one of the main ways they achieve this is by reading... a lot." - Entrepreneur Magazine.



Leaders are readers. It only takes a few seconds on Twitter to find the must-read books being read by Bill Gates, Elon Musk, or Warren Buffett. Reading is also exceptionally affordable, yet so many of us fail to take the time to invest in our own growth and development. Audiobooks are a great alternative to traditional reading, especially for those who commute daily to work.


When I worked in Boston, there were days I'd be sitting in traffic for 2-3 hours each day. I used to think, "If there were only a way I could earn money while sitting in this car, I'd be rich!" Instead, I turned to audiobooks. Of course, the knowledge I gained did not immediately translate into money in my pocket. However, I am confident that, over time, that knowledge did help me grow my career and even improve my personal and professional relationships.


In this way, reading is like dividends we receive each quarter from our investments. It may not seem like a lot initially, but if you keep at it, you'll be amazed at how well you're doing over time.



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